Create and execute social media marketing strategies through competitive research, benchmarking, target market identification and platform determination.
Generate, edit, publish daily contents for audience engagement
Set up and optimize company pages within each platform to increase company’s social content visibility
Moderate all user-generated content in line with the moderation policy for each community
Create series of marketing calendar for campaign implementation
Track, measure and analyze all initiatives to report on social media ROI
Run regular social promotions and campaigns and track their success
Monitor and engage in relevant social discussions about the company, competitor and/ or industry, both from existing leads and customers as well as from brand new audiences
Requirements
Bachelor’s degree in Marketing, Communication, Business or other related field.
Proven working experience in social media marketing or a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Creative thinker
Up to date with the latest digital technologies and social media trends
Adequate knowledge of web design, web development and SEO.
