Write original content for webpages – tailored for the target audience
Make technical recommendations to developers
Promote both onsite and offsite optimization
Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
Employ user experience (UX) and conversion rate optimization
Perform keyword research
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
Monitor the algorithms set by the search engines to keep up to date with changes.
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing is an advantage but not required
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, ahrefs, Search Console, GT Metrix, etc)
Experience with A/B testing
Working knowledge of HTML, CSS, and JavaScript development is an advantage but not required
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO
A high performer, competitive and almost always wins and never gives up
