What is an effective website? Many designers have lost the plot by trying to implement the latest codes or website function to win their next design award and have forgotten basic principles in designing a website. A website is merely a series of pages connected to the World Wide Web, so why confuse your customers?
Web Design Philippines is a leader in web development and design. We like to focus on 3 key elements before we begin construction of a client’s website:
User- Who is the client?
Purpose- What is the purpose of the website?
Simplicity- How easy is it to find information?
Web designers have access to numerous website development platforms to suit the client’s needs and getting to know the client is one of the most critical parts of the planning phase.Not everyone is a web developer and most small to medium businesses cannot afford to hire a full-time web developer, so if you choose a platform that is too difficult for the User, it may be a disadvantage for the business rather than a tool to help grow the customer base. Once the website is completed, appropriate access and the ability to make changes as necessary to keep the site competitive. Web Design Philippines encourages the client to sit next to us when we build the site. Our clients work alongside with the Sytian Design manager, web developers, and the graphics team to make certain that the new website will meet the clients expectations (and more) when it goes live on the Web.
Unfortunately, the trend of website development in 2011 (and 2012) seems to be heading away from UPS (User, Purpose and Simplicity). Finding information is not as easy as it used to be and browsers are usually bombarded with widgets, unnecessary menu tabs, etc. before they find what they want. What is the Purpose of your site? If you want to inform customers (information website) then make it easy to find information. If you are selling a product online then make the shopping function easy to use. If you want customers to call your business then make sure the phone number is clearly outlined on your home page. Knowing your Purpose will surely help you in accomplishing your online marketing goals.
Simplicity is closely related to Purpose. Cramming your website with too much information only confuses the viewer and defeats the Purpose of your website. Simplicity and Purpose work hand in hand to inform potential customers about your business and allows new customers to gain needed knowledge about your products which, in turn, builds trust = more sales. A grocery store wouldn’t have frozen meat mixed in with canned goods so you need to adhere to the same principles when building your website. If it doesn’t belong, put it in its proper place or delete it all together.
If you need assistance in building your next website don’t hesitate to contact: http://www.sytian-productions.com/